Salon Marketing and Business
Wednesday, September 9, 2009
the Zelinka report at SALONNW.COM

IT IS OFTEN ASKED BY MY CLIENTS WHY MOST ‘HAIR MAGAZINES’ ARE SO POORLY DONE. I have to say, I stopped paying attention to these years ago, as television and pop culture magazines have really been dictating clients hair choices for years. One obvious example would be those sensational bangs that Reece Witherspoon sported a little over a year ago. These were very user friendly, and seemed to be the gateway drug to the sexy shaggy model bangs of today.bangs-for-salonnw
With ‘fringe fear’ gone from most people’s conscience thoughts, it is a welcome change to not only be able to have any age be adorned with them, so as to also save money on botox, but it is also a great to see it as a money saving style change. Most salons offer complimentary bang trims, so those full of fashion but cash poor can still stay true to the trends.
Given that popular media has been so influential for decades, we are currently in a peculiar situation. Those that have jobs are so busy they don’t have time to follow the trends, and those out of work can’t afford cable and trash mags. Insert myself, who ‘unfortunately’ has taken it upon herself to sit for a day, screening all of my DVR’d shows, and reading all the mags to bring it to you - fashion, a dish best served 24 hours a day and for free.
People; I give you the Zelinka report.

I HAVE ALWAYS BEEN A HAIR SNOB. I started judging people by their hair as a youngster. It drives my tv viewing, and as I have aged it has seeped into my music tastes. My Lily Allen obsession started when I kept seeing this wide eyed girl with heavy charcoal bangs. I was absolutely enthused to hear her, and that she failed to disappoint. Next came Zooey Deschanel, whom I love as an actress, and was stoked when her album came out and it rocked. zooey-d
I can’t say I think Kristen Cavallari (above), The Hills, has ever had much of a personality, but who knows? With that hot new cut she debuted in Nylon this month - maybe there is hope. (Although, my guess is that it’s a wig - boo.)



posted by Mandy Zelinka at 10:10 PM
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